FullStory vs Hotjar

FullStory has been actively expanding its market presence, recently raising about $103 million in a Series D funding round led by Permira Growth, valuing the company at $1.8 billion. The company has also been sharing insights from its customer analytics, such as identifying booking friction points in travel teams, signaling a focus on deepening its data-driven approach to improving user experience.

Hotjar, on the other hand, has not announced any new developments or strategic moves recently. As a heatmap and user feedback tool owned by Contentsquare, it appears to be maintaining its current course without major public updates or funding news.

The two companies operate in related spaces of user behavior analysis but are currently on different trajectories. FullStory is aggressively growing and emphasizing advanced analytics, while Hotjar seems more stable or quiet. Sales and product teams competing with either should watch FullStory’s rapid expansion and data insights closely, as it may set new standards in behavioral analytics, whereas Hotjar’s quieter stance might indicate a focus on steady product refinement or integration within Contentsquare’s ecosystem.