Amplitude vs FullStory

Amplitude has been focused on strengthening its leadership and governance, recently appointing Vijaye Raji, founder of Statsig, to its Board of Directors and Cybersecurity Committee. This move signals an emphasis on cybersecurity and strategic oversight. Additionally, Amplitude is preparing for its Q3 2026 earnings webcast, with investor interest heightened by the recent rollout of its AI analytics capabilities and a strong earnings performance that could shift market sentiment.

FullStory’s recent activity centers around securing significant growth capital, having raised approximately $103 million in a Series D funding round led by Permira Growth at a $1.8 billion valuation. The company has also been sharing insights from its customer analytics, particularly in the travel sector, highlighting its focus on behavioral data to reduce booking friction. Beyond these developments, there is limited news on other strategic moves.

Both companies are advancing their analytics offerings but with different priorities. Amplitude is enhancing its leadership and AI-driven analytics, suggesting a push toward innovation and security. FullStory is leveraging fresh capital to expand and deepen its behavioral data insights. Sales and product teams competing with either should watch Amplitude’s AI integration and governance focus, while monitoring FullStory’s funding-fueled growth and sector-specific analytics expertise.