Hotjar alternatives and competitors
Hotjar is a heatmap and user feedback tool owned by Contentsquare. If you're weighing it against other options, or selling against it, these are the product analytics companies it competes with most, with what each has been doing recently.
01
Amplitude
Amplitude is a digital analytics platform for product and growth teams.
Amplitude has recently appointed Vijaye Raji, founder of Statsig, to its Board of Directors and Cybersecurity Committee, marking a significant leadership update. The company is preparing for its Q3 2026 earnings webcast scheduled for early November and has seen investor interest following its AI analytics rollout. Additionally, Amplitude has taken a final investment decision on the Otway ECSP development, indicating strategic business expansion.
02
Mixpanel
Mixpanel is an event-based product analytics platform.
Mixpanel has focused on expanding its AI-driven product intelligence capabilities with new offerings like Mixpanel AI and Mixpanel Headless. The company also made a key marketing leadership hire and launched innovative tools to support AI agents and coders, reinforcing its position in product analytics and AI integration.
03
PostHog
PostHog is an open-source product analytics and feature flag suite.
PostHog has faced recent security incidents involving account takeovers via survey links, highlighting urgent compliance and security challenges. The company also secured funding in 2026 and continues to develop its analytics platform, maintaining competitive positioning against rivals like Mixpanel.
04
Pendo
Pendo is a product experience and digital adoption platform.
Pendo has made significant strides in AI leadership and product innovation, appointing Zain Lakhani as its first Chief AI Officer to lead its Agentic AI platform. The company also launched "Pendo for Agents," aiming to improve AI agent effectiveness, and reported surpassing $200 million in revenue. These developments highlight Pendo's focus on expanding AI capabilities and strong business growth.
05
FullStory
FullStory is a behavioral data and session replay platform.
FullStory secured a significant funding round led by Permira Growth, reinforcing its valuation at $1.8 billion. Recent business developments focus on capital raising and customer analytics insights, with no reported leadership changes or security incidents in the last 180 days.