Zoho alternatives and competitors
Zoho is a business software suite whose CRM competes on price and breadth. If you're weighing it against other options, or selling against it, these are the CRM companies it competes with most, with what each has been doing recently.
01
Salesforce
Salesforce is the largest CRM vendor, spanning sales, service, marketing and data cloud products.
Salesforce has shown strong revenue growth driven by generative AI and provided robust 2027 guidance. The company made a strategic acquisition of the Loops AI platform and saw increased investor interest with notable stock movements. Market analysis highlights Salesforce's positioning in AI software growth and competitive revenue trends against peers.
02
HubSpot
HubSpot is a CRM platform for marketing, sales and service teams at small and mid-sized businesses.
HubSpot announced a 7% workforce layoff to streamline operations and reported mixed Q2 2026 earnings with revenue and sales beats but a cautious outlook impacting stock price. The company is also focusing on AI integration to drive future growth and received recognition from Gartner for its Revenue Hub. Recent news highlights strategic restructuring and ongoing efforts to leverage AI for business expansion.
03
Pipedrive
Pipedrive is a sales-pipeline CRM built for small sales teams.
Pipedrive has focused on expanding its CRM intelligence capabilities through the launch of its Nova AI meeting tool and strategic acquisition of Outfunnel to enhance sales and marketing data integration. The company also secured new partnerships and continued to attract funding, underscoring its growth and innovation in the B2B SaaS space.
04
Attio
Attio is a data-driven CRM popular with startups and venture firms.
Attio secured a $52M Series B funding round led by Google Ventures, strengthening its financial position. The company also expanded its AI capabilities through the acquisition of Irish-founded platform Inconvo, enhancing its technology portfolio and market reach.
05
Freshworks
Freshworks is a maker of CRM, customer service and IT service management software.
Freshworks has made significant moves in expanding its AI and software spend management capabilities through the acquisition of Torii. The company also reported its Q2 earnings and received positive analyst attention following its addition to the S&P index. Recent developments include stock grants to directors and scheduled Q3 earnings announcements.