Wix alternatives and competitors
Wix is a website builder platform for small businesses. If you're weighing it against other options, or selling against it, these are the ecommerce & website platforms companies it competes with most, with what each has been doing recently.
01
Shopify
Shopify is the leading commerce platform for online and retail stores.
Shopify has seen sustained positive analyst sentiment with multiple price target raises and buy ratings in October 2026. The company’s stock performance is highlighted by a strong upward trend and optimism ahead of earnings. No recent leadership changes or M&A activity were reported.
02
BigCommerce
BigCommerce is an open SaaS ecommerce platform for mid-market brands.
BigCommerce has expanded its global and B2B commerce capabilities through new platform launches and strategic partnerships, including integrations with WP Engine and TikTok Shop. The company also launched BigCommerce Payments by PayPal in the UK and reported Q2 earnings, highlighting ongoing growth and platform adoption by major brands.
03
WooCommerce
WooCommerce is the open-source ecommerce plugin for WordPress.
WooCommerce has focused on enhancing integrations and compliance tools, including launching new shipping features and accessibility risk scanners. No leadership changes or major M&A have been reported recently, but the company continues to support developer tools and enterprise capabilities.
04
Squarespace
Squarespace is a website builder and ecommerce platform.
Squarespace recently partnered with Bhavin Turakhia-led Titan to expand its professional email service and completed funding rounds in 2026. The company also raised subscription prices by up to 26% this year, reflecting strategic pricing adjustments. Additionally, Squarespace launched an official MCP platform to enhance its service offerings.
05
Webflow
Webflow is a visual website development platform.
Webflow has focused on strategic partnerships and enhancing AI capabilities in its platform, including a recent collaboration with North for embedded checkout solutions. The company also highlighted security improvements through AI and demonstrated significant client revenue growth with new Webflow-powered websites. These developments underscore Webflow’s commitment to innovation in SaaS and eCommerce integration.