Salesforce alternatives and competitors
Salesforce is the largest CRM vendor, spanning sales, service, marketing and data cloud products. If you're weighing it against other options, or selling against it, these are the CRM companies it competes with most, with what each has been doing recently.
01
HubSpot
HubSpot is a CRM platform for marketing, sales and service teams at small and mid-sized businesses.
HubSpot announced a 7% workforce layoff to streamline operations and reported mixed Q2 2026 earnings with revenue and sales beats but a cautious outlook impacting stock price. The company is also focusing on AI integration to drive future growth and received recognition from Gartner for its Revenue Hub. Recent news highlights strategic restructuring and ongoing efforts to leverage AI for business expansion.
02
Pipedrive
Pipedrive is a sales-pipeline CRM built for small sales teams.
Pipedrive has focused on expanding its CRM intelligence capabilities through the launch of its Nova AI meeting tool and strategic acquisition of Outfunnel to enhance sales and marketing data integration. The company also secured new partnerships and continued to attract funding, underscoring its growth and innovation in the B2B SaaS space.
03
Zoho
Zoho is a business software suite whose CRM competes on price and breadth.
Zoho has focused on strategic partnerships and expanding its vertical SaaS offerings, launching seven new applications and a unified AI interface. The company is managing rising AI infrastructure costs by pausing pay raises and reducing marketing spend, aiming to avoid layoffs. Additionally, Zoho's co-founder-led investment activities and new app launches highlight ongoing growth and innovation efforts.
04
Attio
Attio is a data-driven CRM popular with startups and venture firms.
Attio secured a $52M Series B funding round led by Google Ventures, strengthening its financial position. The company also expanded its AI capabilities through the acquisition of Irish-founded platform Inconvo, enhancing its technology portfolio and market reach.
05
Freshworks
Freshworks is a maker of CRM, customer service and IT service management software.
Freshworks has made significant moves in expanding its AI and software spend management capabilities through the acquisition of Torii. The company also reported its Q2 earnings and received positive analyst attention following its addition to the S&P index. Recent developments include stock grants to directors and scheduled Q3 earnings announcements.